since 1976
since 1976
Fresh from its first 4S outlet launch last month, PROTON announced the official opening of brand new Pantai Bharu Corporation Sdn Bhd (“Pantai Bharu”) 3S outlet. Dr Li Chunrong, Chief Executive Officer of PROTON, officiated the event, accompanied by Dato’ Radzaif Mohamed, Deputy Chief Executive Officer, Abdul Rashid Musa, Vice President of Sales and Marketing and senior management members of PROTON.
Pantai Bharu Corporation Sdn Bhd officially operates as a 3S outlet, providing better customer experience. The outlet previously operated on a 1S and 2S basis, on separate premises, however, to serve customers better in line with PROTON standard requirements, the management of Pantai Bharu have decided to invest and expand the business to a 3S outlet and operate it under a totally new set up building at Jalan Kapar, Klang.
The new outlet has 12 service bays, 8 hoists, capable of accommodating 35 customer, 3 delivery bays, and 70 customer parking bays. In addition, also have a play area to keep the children occupied, coffee and phone/laptop charging area for customers to sit and relax, as well as free WIFI.
Great Saga Deal continues in July which priced from below *RM30,000. There are also great savings for each car model for up to *RM13,888.
Quality wise, Proton cars have recorded improved quality and lower demerit points, based on Global Customer Product Audit (“GCPA”) system implementation which is measured by VOLVO quality standards. As at June 2018, the demerit points has improved 3 folds and to date, the demerit score is 1763 points. Based on this trend, PROTON is positive of its target of achieving 1500 demerit points by end of this year. The lower the demerit points, the higher it is in terms of product quality improvements.
“With outlet upgrading on track, coupled with improvement in sales and quality month by month, we are confident that PROTON is gaining traction in the market. Alongside the development of our cars, from the affordable and stable Saga, the practical and refined handling of the Persona, the fantastic safety and technology in the Iriz, to the extra comfortable and spacious Exora, and extra versatile and fuel efficiency of the Ertiga, we always ensure that we remember to put great customer experience in the equation. Hence, the outlet upgrades with improved facilities and services featuring fresh and new look is a starting point for PROTON to win back the hearts and minds of our customers. We know, good quality products allow us to sell more cars, but great service goes a long way to retain and grow our customer base. And this is what PROTON is striving to achieve” said Dr Li.
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